Background
Farmcity is a social enterprise with goal to empower city dwellers to grow food easily, no green thumbs needed. We accompany urban growers every step of the way, so they find success. We are:
1 Reliable.
Our urban farming kits, potting mixes, and organic plant potions are prepared by real farmers. Everything we sell is put to test in our very own organic farm before we make it available.
2 Easy to use.
Each product is designed to prevent guesstimation. We eliminate any cognitive stress with clever packaging, easy to follow instructions and bite sized videos.
3 Great for the planet.
From packaging to product, everything we choose and use is carefully curated to be reused, to reduce waste, and to protect our environment.
My Role
I led the entire product strategy, direction and design of Farmcity's physical and digital products. Together with my co-founder, I also led Farmcity's training and educational programs with corporate and individuals, reaching over 1000 participants in 2021.
Product Design Process
Final Products
Game design
Customer insights
Business insights
